New York Comic Con Eliminating 3-Day & 4-Day Passes for 2017 — What Happens Next?
In a bit of shocking news this morning, the official New York Comic Con site announced that for the 2017 convention (scheduled for Oct 5-8) they will be eliminating 3-Day and 4-Day tickets. In a press release from Reed POP’s NYCC Show Manager Lance Fensterman it was shared:
We will only be selling single day Thursday, Friday, Saturday, Sunday, and Sunday Kids tickets to NYCC 2017.
You may or may not know that the Javits Center is going to be under construction. This means we’ll be working with some space limitations and we want to make sure as many people have the opportunity to buy a ticket and come to the show as possible. Selling only single day tickets will give more fans the chance to buy a ticket for at least a day to experience the fun of NYCC.
While individual tickets are obviously necessary for those that can’t (or don’t want to) attend all days of NYCC, this news of the 3 and 4-Day ticket elimination may throw a wrench in the economics of the event and affect attendee sentiment. For example in 2016, a 3-Day Ticket (Friday, Saturday, Sunday) was $85, while the 4-Day Ticket (Thursday, Friday, Saturday, Sunday) was $115. Which, in aggregate, presented a significant cost savings over buying each ticket individually. Last year, Single-Day tickets were $40 for Thursday and $50 for Friday, Saturday, and Sunday (with Sunday-only Kid’s Tickets at $10). For 2017, the Thursday ticket is now $45, while the remainder of the week and Sunday Kid’s ticket remaining the same.
The Javitz Center is undergoing a $1.5B expansion project announced in Fall 2016 which will include “New prime exhibit space, to be combined with the existing exhibit space, to create an approximately 500,000-square-foot exhibition hall…New kitchen and food service areas…”.
The NYCC announcement did include some welcomed news that tickets will now go on sale on a weekend–which should help folks who are busy at work or school during the weekdays. Fensterman also shared that while they have heard the negative feedback, the virtual ticketing queue “isn’t going away”. Rather, they are working with ShowClix to improve the queue as that ticketing mechanism is what keeps their site from crashing once sales go live.
It’s not clear on how long Javitz will be under construction and, in turn, whether NYCC’s elimination of 3 and 4-Day tickets will be a permanent change. We have reached out to NYCC for further comment. For more information on this announcement and further details, check out the NYCC Ticket Process and Show News page.