Bazooka Joe is Getting a Reboot!
Bazooka Candy Brands is collaborating with fans to choose the new Bazooka Joe image.
Remember Bazooka Joe gum? You’d open the wrapper, pop the perfect pink square in your mouth, and chew while enjoying a short comic strip. I collected Bazooka Joe wrappers for a while in hopes of getting enough to receive a t-shirt. I stopped consuming them as often but I kept the comics. I cherish them because it reminds me of how childhood is filled with so many simple joys. Those years are in the rear-view mirror, but the brand lives on, and is rebooting its image.
From the press release:
Bazooka Joe, the 60-year old bubble gum chewing American Icon, is getting a makeover courtesy of some of the most talented illustrators across the globe and his devoted fans! Bazooka Candy Brands, a division of Topps, has tapped four top artists who have worked with some of the biggest studios in the world, including DreamWorks Animation and Nickelodeon Animation Studios, to help develop potential new looks for Bazooka Joe. Designs will be shared weekly via bazookajoe.com, where fans will be able to weigh in and vote for their favorite. Additionally, fans that visit the site can also enter for a chance to win one-of-a-kind Joe branded gear such as gaming consoles, skate decks and more using codes found in their Bazooka wrappers or by sending a self-address stamped envelope to a designated address. The promotion closes May 31st. The re-imagined Bazooka Joe will be unveiled in June – with new comics, featuring the new Joe and new jokes, to follow later this year.
The chosen artists are Benjamin Balistreri (How to Train Your Dragon), Robert Lilly (Nickelodeon Animation Studios), Ben Reynolds (mobile Games for Ghostbusters and Monster Pet Shop) and Victor Instrasomnbat (Clockwork Animation). If you’re a Bazooka Joe fan or enjoyed those comic strips as a kid, make sure to cast your vote!